Gym Software for Austin 🎸

Austin is one of the fastest-growing fitness markets in the United States, with over 500 gyms, studios, and outdoor training operations serving a metro population that has nearly doubled in the past decade. The city's tech-industry influx has created a uniquely data-savvy gym-going population that expects modern booking experiences, wearable integration, and app-first interactions. Average boutique membership prices range from $120 to $250 per month, with CrossFit boxes commanding $150 to $200 and premium studios in downtown and South Congress pushing past $250. Austin's fitness culture is deeply tied to its outdoor lifestyle—Barton Springs, Lady Bird Lake trail running, and Zilker Park bootcamps are central to the city's identity. The market grows at roughly 7% annually, fueled by corporate relocations from California, a young median age of 33, and a culture that treats fitness as community rather than obligation. Summer heat drives a seasonal shift toward early-morning and indoor programming from June through September.