Revenue Analytics for Gym Management
Most gym management software gives you a total revenue number and calls it a day. GymWyse is a gym management platform that goes deeper, breaking every dollar into actionable insight so you know exactly which services drive profit, which ones drain it, and what to do about it. Real-time MRR tracking, per-service profit margins, churn cost analysis, failed payment recovery, and 90-day revenue forecasting are all included in every plan.
You Have No Idea If You're Profitable
That is not an insult. It is a reality for most gym owners. You know how much money came in last month, but you cannot answer the questions that actually determine whether your business is healthy or slowly bleeding out. Most gym owners run their entire financial strategy on a single number: total monthly revenue. That number hides more than it reveals.
What is your MRR right now?
Not last month. Right now. If three members cancelled yesterday and two upgraded, do you know your current monthly recurring revenue without opening a spreadsheet? Most owners cannot answer this within $5,000 of the actual number.
Which classes are actually profitable?
Your Tuesday evening HIIT class might fill 30 spots, but once you factor in instructor cost, equipment wear, and the opportunity cost of that room, is it generating margin or just generating activity? Without per-class P&L data, you are guessing.
How much revenue are you losing to failed payments?
The average gym loses 4 to 8 percent of monthly recurring revenue to declined cards, expired payment methods, and insufficient funds. Over a year, a 400-member gym can silently lose $18,000 or more to failed payments that nobody follows up on.
What is your churn rate costing you monthly?
If your monthly churn rate is 6% and your average member lifetime value is $2,400, you are losing $14,400 in future revenue every single month. Knowing the churn number is step one. Knowing the dollar cost of that churn is where real decisions start.
Real-Time MRR Tracking
Your monthly recurring revenue is calculated live, not at the end of the month when it is too late to act. The GymWyse MRR dashboard breaks your recurring revenue into four components: new MRR from first-time sign-ups, expansion MRR from upgrades and add-on purchases, contraction MRR from membership downgrades, and churned MRR from cancellations. You see the net waterfall update in real time as each transaction processes.
Daily, weekly, and monthly trend lines are overlaid against previous periods so you can spot momentum shifts before they become problems. MRR is broken down by source: memberships, personal training packages, class passes, and retail subscriptions each get their own line, so you know exactly where growth is coming from and where it is stalling.
Growth rate calculations compare your month-over-month and quarter-over-quarter performance against industry benchmarks for your gym size and type. Configurable alerts notify you when MRR growth dips below a threshold you set, when churn rate exceeds your target, or when a single day produces an unusual spike in cancellations.
MRR Overview
LiveNet MRR
$68,400
+4.2%
New MRR
$8,320
+12 members
Churned MRR
$2,140
-6 members
Avg LTV
$2,860
+$140
Churn Rate Calculation That Goes Beyond a Percentage
GymWyse automatically calculates your monthly churn rate by tracking every cancellation, freeze, and lapsed membership against your active member base. But a raw churn percentage only tells part of the story. The churn analytics module breaks it down by membership type, showing you whether your premium all-access members churn at the same rate as your basic gym-only subscribers. It also segments churn by member tenure, revealing whether you have a first-90-days retention problem or a long-term engagement issue.
The cost-of-churn calculator translates percentages into dollars. It multiplies members lost by their average remaining lifetime value to show you the actual revenue impact of each month's churn. If you lose 18 members in a month and their average remaining LTV is $1,600, that is $28,800 in future revenue walking out the door. Seeing that number changes the way you invest in retention.
Churn trend analysis shows your rolling three-month, six-month, and twelve-month churn rates so you can distinguish between seasonal fluctuations and structural problems. Members flagged as high churn risk by the predictive model appear in a dedicated retention dashboard where you can trigger automated outreach sequences or assign them to a staff member for personal follow-up.
5.2%
Avg Monthly Churn
Industry avg: 6.8%
$12,480
Cost of Churn
Lost LTV this month
23
At-Risk Members
Flagged for outreach
Revenue by Stream with Per-Service Profitability
Stop treating revenue as a single number. GymWyse breaks down every dollar into its source so you can see which services are carrying the business and which ones are costing you more than they bring in.
Monthly Revenue Breakdown
Each revenue stream includes a per-service profitability calculation that subtracts direct costs such as instructor salaries, equipment depreciation, product cost of goods sold, and allocated overhead from revenue. Memberships might generate the most gross revenue, but personal training and recovery services often deliver higher profit margins per dollar earned. The breakdown helps you decide where to invest in growth, where to raise prices, and where to cut services that are not pulling their weight.
Failed Payment Recovery That Works While You Sleep
Expired cards, insufficient funds, processor declines. Failed payments are the largest source of involuntary churn in the gym industry, and most platforms handle them with a single retry and a shrug. GymWyse takes a different approach. The smart retry engine analyses historical payment data across thousands of transactions to determine the optimal retry window for each payment processor and card type. The system achieves a 40% automatic recovery rate on initially failed payments.
When smart retries are not enough, automated dunning sequences take over. The member receives a branded email explaining the issue with a one-click link to update their payment method. If no action is taken within 48 hours, a follow-up SMS is sent. An in-app notification appears the next time they open the GymWyse member app. The payment method update happens through a self-service portal, the overdue payment processes automatically, and your staff never had to pick up the phone.
For a 500-member gym, the average monthly recovery is $1,267 in payments that would otherwise have been written off as lost revenue. Over a year, that adds up to more than $15,000 recovered without a single manual follow-up.
Smart Retry Engine
Processor-specific timing for maximum recovery
Email Dunning
Branded emails with one-click payment update link
SMS Follow-Up
48-hour escalation to SMS if email is not actioned
Self-Service Portal
Member updates card, payment processes automatically
Avg Recovery (500 members)
$1,267/month
Profit Margin Analysis Down to the Time Slot
Revenue tells you how much came in. Profit margin analysis tells you how much you actually kept. GymWyse provides per-class profit-and-loss calculations that factor in instructor compensation, room and equipment allocation, energy costs, and cleaning overhead. You see the true margin for every class on your timetable, not just the revenue it generated.
Per-service margin tracking extends beyond classes to cover personal training, retail, recovery services, and any custom revenue stream you define. Overhead allocation can be distributed evenly, by square footage, or by utilisation hours so the numbers reflect reality at your specific facility. Instructor cost versus revenue analysis shows you which trainers generate the highest margin relative to their compensation, and which ones cost more than they bring in.
Time-slot profitability analysis compares morning, afternoon, evening, and weekend sessions so you can optimise your schedule around when your gym actually makes money. If your 6 AM boot camp fills 35 spots at $15 each but your 7 PM yoga fills 12 spots at $20 each, the per-slot margin tells you which one deserves more investment and which one might be better replaced.
Morning
62%
Trending up
Afternoon
41%
Trending down
Evening
58%
Trending up
Weekend
71%
Trending up
Revenue Forecasting You Can Actually Trust
GymWyse generates 90-day revenue projections based on your current growth rate, churn rate, and historical seasonality patterns. The forecast model uses your actual data, not industry averages, so the projections reflect the specific dynamics of your gym. If your January sign-up rate is historically 40% higher than July, the model accounts for that swing and adjusts accordingly.
Churn-adjusted forecasts show you the difference between gross projected revenue and the net number after expected cancellations. This is the figure you should use for budgeting, hiring, and equipment investment decisions. If your gross projection says $75,000 but churn-adjusted projection says $68,000, that $7,000 gap is what you need to close through retention efforts.
The what-if scenario modelling tool lets you adjust input variables and see how they affect your 90-day projection. What happens to revenue if you increase membership prices by 8%? What if churn drops by 1.5 percentage points? What if you add a second location? Plug in the numbers and see the projected impact before making any commitments. Scenario results can be saved and compared side by side.
$71,200
30-Day Projection
Based on current trends
$74,800
60-Day Projection
Seasonality adjusted
$78,400
90-Day Projection
Churn-adjusted net
Summit Fitness, Denver CO
380 members | Opened 2019
The Problem
Summit Fitness owner Laura Chen was running her 380-member gym on a patchwork of spreadsheets and a basic payment processor. She knew her total monthly revenue but had no visibility into which revenue streams were profitable and which were subsidised by other services. Failed payments were being manually tracked on a whiteboard at the front desk, and the staff followed up when they remembered. Laura estimated she was losing at least $2,000 per month to declined payments, but the actual number turned out to be significantly higher.
The Solution
Within the first two weeks of switching to GymWyse, the real-time MRR dashboard revealed that three class time slots were running at a net loss once instructor costs were factored in: a Tuesday 2 PM Pilates session averaging 4 attendees, a Wednesday 3 PM strength class averaging 6 attendees, and a Friday 11 AM yoga session averaging 5 attendees. Laura cancelled all three and redirected members to better-attended sessions, saving $1,800 per month in instructor costs. The automated payment recovery system identified $2,340 in monthly failed payments and recovered $1,450 of that through smart retries and dunning sequences.
$1,800
Instructor Savings
/month from cut classes
$1,450
Payment Recovery
/month automated
+$3,250
Total Impact
/month additional revenue
+$39,000
Annual Impact
projected yearly gain
“I thought I knew my numbers. Turns out I was flying blind. GymWyse showed me I was paying three instructors to teach classes that were losing money every single week. The failed payment recovery alone covers the cost of the software ten times over. I wish I had switched two years ago.”
Laura Chen, Owner, Summit Fitness
GymWyse vs Mindbody: Revenue Analytics Compared
Mindbody offers basic monthly revenue reports and transaction logs. GymWyse delivers real-time revenue intelligence with per-service profit-and-loss analysis, churn prediction, and automated payment recovery. Here is a direct feature comparison so you can see exactly where the platforms differ on financial analytics capabilities.
| Feature | GymWyse | Mindbody |
|---|---|---|
| Real-Time MRR Dashboard | -- | |
| Per-Service Profit & Loss | -- | |
| Churn Rate Prediction | -- | |
| Automated Payment Recovery | -- | |
| Revenue Forecasting (90-day) | -- | |
| Per-Class Profitability | -- | |
| Multi-Location Roll-Up | ||
| Monthly Revenue Reports | ||
| Accounting Integration | ||
| Starting Price | $99/mo | $279/mo |
Revenue Analytics Built on Complete Gym Operations
Revenue analytics does not exist in a vacuum. GymWyse revenue tracking sits on top of a complete gym management platform that handles every operational layer of your business. Member check-ins, class scheduling, recurring billing, staff management, and automated communications are all built into the same system that powers your financial dashboards. That means every check-in, every booking, and every transaction feeds directly into your revenue data without manual entry, CSV imports, or third-party integrations.
When a member checks in, books a PT session, or buys a protein shake, that activity flows into your revenue analytics in real time. One platform, one source of truth, zero data silos.
What Gym Owners Say About Revenue Analytics
“We had no idea our evening spin classes were running at a loss until GymWyse showed us the per-class P&L. We restructured the schedule, cut two unprofitable time slots, and added a Saturday morning session that now fills to capacity. Net result: $2,100 more per month in class revenue with lower instructor costs.”
Rachel Kim
Owner, Velo Cycling Studio · Portland, OR
+$2,100/mo class revenue
“The failed payment recovery alone paid for GymWyse in the first week. We were losing over $1,800 a month to expired cards and declined transactions. The automated dunning sequences recovered 43% of those payments without our staff making a single phone call. Our involuntary churn dropped from 4.6% to 1.9%.”
David Okonkwo
General Manager, Peak Performance Gym · Atlanta, GA
Churn: 4.6% to 1.9%
“Before GymWyse, I was spending four hours every month pulling data from three different systems to build a revenue report for my business partner. Now we both log in and see everything in real time. MRR, churn, LTV by segment, class profitability. It has completely changed how we make decisions about pricing, staffing, and expansion.”
Marco Rossi
Co-Owner, Ironside Fitness · Chicago, IL
4 hrs/mo saved on reporting
Frequently Asked Questions
Common questions about GymWyse revenue analytics and how they work for your gym.
Revenue Analytics Included in All Plans
Revenue analytics is not a paid add-on. Every GymWyse plan, starting at $99 per month, includes the full MRR dashboard, churn tracking, revenue-by-stream breakdowns, failed payment recovery automation, and financial report exports. No hidden fees, no feature gating, no surprise charges. Higher-tier plans add advanced features like AI churn prediction, what-if scenario modelling, and multi-location roll-up reporting.
Ready to See Your Revenue Clearly?
Book a 20-minute demo and we will walk you through the revenue analytics dashboard using your own data. Or use the ROI calculator to see how much revenue you could recover and how much you could save by identifying unprofitable services. No credit card required. No contract. Cancel any time.
Or explore revenue tracking solutions and pricing plans.