Gym Software for Birmingham 🇬🇧

Birmingham is the UK’s second-largest city and a rapidly growing fitness market, with over 400 gyms and studios serving a metropolitan population of 2.9 million across the West Midlands. The city’s £600 billion economy and major regeneration projects—including the legacy of the 2022 Commonwealth Games—have driven significant investment in sports and fitness infrastructure. Average membership prices range from £20–£45 per month at budget chains to £70–£130 per month at boutique studios in areas like the Jewellery Quarter and Edgbaston. Birmingham’s diverse population creates demand for a wide range of fitness offerings, from traditional bodybuilding gyms to specialist studios serving specific communities. The market is growing at approximately 5% annually, accelerated by young professionals moving into city-centre developments and improved transport links via HS2 planning. BACS Direct Debit is the standard payment method, and Birmingham’s lower commercial rents compared to London allow independent operators to achieve strong margins with the right management tools.