GymWyse
Edinburgh, United Kingdom

Gym Software for Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Edinburgh's fitness community deserves smart software. Direct Debit, GDPR compliant, and built for Scottish gyms.

Starting at £79/mo • No setup fees • Cancel anytime

Edinburgh Fitness Market

Edinburgh is Scotland’s capital and a distinctive fitness market shaped by its compact geography, festival culture, and affluent professional population. With over 200 gyms and studios serving a city of 530,000—swelling to over a million during the August Festival season—Edinburgh operators face unique seasonal demand patterns. Average membership prices range from £25–£45 per month at budget gyms to £70–£140 per month at premium studios in New Town and Stockbridge. The city’s large student population from the University of Edinburgh and Edinburgh Napier creates demand for flexible, short-term memberships. Edinburgh’s outdoor culture—driven by proximity to Arthur’s Seat, the Pentland Hills, and extensive cycling infrastructure—means many residents combine gym memberships with outdoor activity. The market is growing at approximately 4% annually, with particular strength in boutique studios, yoga, and functional training. BACS Direct Debit is the standard payment method, and Scottish data protection regulations align with UK GDPR requirements.

Gyms in Edinburgh
200+
Total fitness facilities
Using GymWyse
5+
And growing every month
Avg. Members Managed
500+
Per GymWyse gym
Active In
5+ areas
Leith, Old Town, New Town, Stockbridge, and Morningside

Edinburgh Gyms Using GymWyse

Join these Edinburgh fitness businesses already growing with GymWyse

Leith

Kinetic Training Lab

CrossFit

380 members
Old Town

Castle Fitness

Independent gym

290 members
New Town

New Town Yoga

Yoga studio

210 members

Edinburgh Neighborhood Breakdown

Fitness landscape across Edinburgh's top neighborhoods

New Town

Premium boutiques, yoga, Pilates
Edinburgh’s Georgian New Town supports the city’s most premium fitness offerings, with boutique yoga studios, Pilates reformer spaces, and luxury wellness clubs along George Street and in the surrounding crescents. The professional demographic expects seamless booking, premium facilities, and personalised communication from their gym operators.
Avg. Pricing£70–£140/mo

Leith

CrossFit, functional training, boxing
Leith has emerged as Edinburgh’s most dynamic fitness neighbourhood, with CrossFit boxes, functional training spaces, and boxing gyms occupying converted warehouse and industrial units along Leith Walk and the Shore. The area’s creative, community-minded population supports independent operators who build strong member communities.
Avg. Pricing£35–£80/mo

Bruntsfield

Yoga, Pilates, boutique fitness
Bruntsfield’s village-like atmosphere and proximity to the Meadows parkland make it a natural home for yoga studios, Pilates spaces, and small-format boutique gyms. The neighbourhood attracts health-conscious professionals and families who prefer intimate studio settings. Outdoor bootcamp sessions in the Meadows complement indoor programming.
Avg. Pricing£45–£100/mo

Stockbridge

Wellness studios, personal training, holistic fitness
Stockbridge is Edinburgh’s affluent village neighbourhood, supporting premium wellness studios and personal training operations. Members here value quality over quantity, with higher per-member spending on PT sessions, wellness treatments, and retail products. The neighbourhood’s walkability and independent shopping culture create strong foot traffic for fitness businesses.
Avg. Pricing£50–£120/mo

Morningside

Community gyms, family fitness, group classes
Morningside is a popular family-oriented suburb with a strong community identity that supports neighbourhood gyms and group fitness operations. Classes targeting parents, seniors, and young families perform well here. Pricing is moderate compared to central Edinburgh, and members value convenience, parking access, and a welcoming community atmosphere.
Avg. Pricing£30–£75/mo

Built for Edinburgh

Features designed specifically for Edinburgh's fitness market

Direct Debit (BACS)

UK Direct Debit collection for Scottish gym members.

GDPR Compliance

Full UK/Scotland data protection compliance.

Churn Prevention

AI-powered retention for Edinburgh's competitive fitness market.

Member App

AI Avatar coaching included free. Boost member engagement by 40%.

Ready to Transform Your Edinburgh Gym?

See exactly how much revenue GymWyse can unlock for your business, or jump straight into a personalized demo.

Local Fitness Trends

What's shaping Edinburgh's fitness industry right now

Festival Season Membership Flexibility

Edinburgh’s August Festival season brings over a million additional visitors and dramatically changes city-centre footfall patterns. Gym operators are developing Festival-month drop-in passes, short-term memberships for visiting performers and crew, and adjusted class schedules to capitalise on the seasonal population surge while maintaining service for regular members.

Outdoor-Indoor Hybrid Programming

Edinburgh’s proximity to Arthur’s Seat, the Pentland Hills, and Holyrood Park is driving demand for hybrid outdoor-indoor fitness programming. Gyms are offering trail running groups, outdoor HIIT sessions, and hill-training bootcamps alongside traditional indoor classes. Software that manages outdoor session bookings with weather contingency planning is increasingly valuable.

Student Market Digital Engagement

With over 50,000 students across Edinburgh’s universities, gym operators are investing in digital-first engagement strategies. Student members expect app-based booking, social features, and digital-only membership management. Operators offering student-specific pricing with seamless digital experiences are winning market share in this demographic.

GymWyse vs PureGym

See how GymWyse stacks up for Edinburgh gym owners

Feature
GymWyse
PureGym
Monthly price (single location)
£79/mo flat
N/A (PureGym is a gym chain, not software)
Member management
Full CRM with AI-powered retention insights
Basic member database for PureGym locations only
BACS Direct Debit
Fully integrated, no separate bureau needed
Internal billing, not available to independents
Seasonal membership tools
Festival passes, short-term plans, auto-suspend
Standard monthly memberships only
Analytics & reporting
Real-time MRR, seasonal trend analysis, churn prediction
No analytics for independent operators
Multi-site management
£59/additional location, unified dashboard
Proprietary system for PureGym sites only

Frequently Asked Questions

Common questions from Edinburgh gym owners

Start Growing Your Edinburgh Gym Today

£79/mo. No setup fees. No contracts. Cancel anytime.

£79/mo
Core platform + Revenue Analytics + Member App
Pricing in GBP

No credit card required • Full access • Cancel anytime

Serving gyms in Leith, Old Town, New Town, Stockbridge, and Morningside